品牌标识设计--双向宣传

      品牌标识策划是以与每一名顾客保持长期的关系为基础的。免费咨询电话、返还礼券、回收反馈资料等,各种各样的招数使信息得以双向流动。现在通过网络和移动电话使这种双向机能变得日见平常了。包括利用旧式大众媒体的宣传,今后在很多企业行动上,双向机能会变得十分重要,因为从这种潮流中反馈的信息将成为下一战役的基础。

      最终由此建立起来的企业和消费者之间的循环过程,将会筑起与顾客的长期关系。在此先暂停该话题,企业与顾客间用何种手法进行双向宣传,将成为今后重要的课题吧。

       It is based on a long-term relationship with every customer. Free telephone consultation, return of gift certificates, recycling of feedback materials, etc. all kinds of tricks make information flow in two directions. Now the two-way function is becoming more and more common through the Internet and mobile phones. Including the use of old-fashioned mass media publicity, in the future, in many enterprise actions, the two-way function will become very important, because the feedback information from this trend will become the basis of the next campaign.

       Finally, the circular process between enterprises and consumers will build a long-term relationship with customers. This topic will be suspended first. It will become an important topic in the future that how to conduct two-way publicity between enterprises and customers.