电视广告的LOGO创意策略

        提到电视广告,自然不能不谈到电视广告片的创意和制作。

       其实对于创意这东西,每个人都有表达欲、发言权,也都拥有评论权,因为任何个人都是相对独立的个体,而且具有一定主观的观点和角度,但是好的点子却往往不是信手拈来的,而是经历了“99度+1度”思想现实化的创造过程。

       说到logo设计创意点子人人皆有,但是好的创意人员会“坚持有策略的创意”,这也是为了更有效保证广告片的终极商业传播效果。

      成功的商业品牌策划和广告策划,必须要有明确的目标。是想在短期内快速提高销量,还是要完善消费者对商业品牌的已有印象?是对市场精耕细作提高占有率,还是准备扩大销售区域?是要告诉消费者一个消费理由,还是要满足消费者的虚荣心?

      上面列举的这些都必须要非常清晰、非常明确,不能主观评断,否则我们自己认为很好的创意到了客户那里就容易变成了一纸垃圾,放到市场上更是花钱不讨好,创意人要扎到人群中去体会、去了解,深度思考、分析判断自己的创意原点,毕竟做市场不是闭门造车的几纸飞机稿就解决得了的问题。

        When it comes to TV advertising, naturally we have to talk about the creativity and production of TV advertising films.

        In fact, everyone has the desire to express, the right to speak and the right to comment on creativity, because any individual is a relatively independent individual with certain subjective views and angles. However, good ideas are often not readily available, but have gone through the creative process of "99 degrees + 1 degrees" ideological reality.

       When it comes to logo design, everyone has creative ideas, but good creative personnel will "adhere to strategic creativity", which is also to more effectively ensure the ultimate commercial communication effect of advertising film.

       Successful commercial brand planning and advertising planning must have a clear goal. Do you want to quickly increase sales in a short period of time, or do you want to improve consumers' impression of commercial brands? Do you want to make intensive efforts to increase market share, or do you want to expand sales areas? Do you want to tell consumers a reason for consumption, or do you want to satisfy consumers' vanity?

       All of the above must be very clear, very clear, and can't be judged subjectively. Otherwise, the ideas that we think are very good will easily turn into a piece of rubbish when they arrive at customers, and it's even more thankless to spend money on the market. Creative people should go to the crowd to experience and understand, think deeply, analyze and judge their creative origin, After all, marketing is not a problem that can be solved by just a few airplane drafts behind closed doors.