酒店产品销售促进的作用有哪几种？

酒店产品销售促进的作用有哪几种？
    酒店销售促进是指酒店在某一特定的时间与空间范围内，为配合广告宣传和人员推销，开展的一些刺激中间商和消费者尽量购买或者大量购买酒店产品的活动。销售促进的目的在于短期内迅速刺激和扩大需求、取得立竿见影的效果，方式灵活多样，具有强烈的刺激性。
1.酒店销售促进的作用
   （1）酒店可以利用销售促进手段来吸引客人
    使用销售促进，意味着为客人提供额外利益。这不仅能够吸引新客人，也能吸引竞争对手的客人；同时，对于稳定酒店现有的客人，争取回头客均有促进作用。
   （2）销售促进能够缩短酒店新产品入市的进程。
    销售促进是酒店推广新产品最有效的方法。酒店推出的新产品，在投入市场的初期，多数消费者对它没有足够的认识了解，也没有足够的星期。借助销售促进，酒店对消费者或经销商提供激励刺激，能够很快调动人们的购买热情，培养消费者的兴趣和使用爱好，使消费者尽快地了解产品并接受产品。
   （3）销售促进可以提升酒店淡季销售额
    为了避免淡季时出现接待能力闲置造成的浪费和低效益，酒店针对本地居民和对价格敏感的消费群采取销售促进，如价格优惠、特别赠送等活动，可提高酒店销售额和设施的利用率，做到淡季不淡。
   （4）酒店销售促进可以有效地抵御和击败竞争者的销售促进活动
    当竞争对手开展销售促进活动时，酒店若不及时采取有效的措施，会造成客人流失，市场份额下降。销售促进是酒店对抗和反击竞争对手的有效武器。如采用免费赠品、折扣优惠等方式来增强酒店vi设计产品对消费者的吸引力，以稳定和扩大自己的消费购买群，达到阻击竞争者的目的。

The role of hotel sales promotion are there?
    Hotel sales promotion refers to the hotel within a particular time and space, with advertising and personnel selling, undertaken to stimulate the middlemen and consumers try to purchase or bulk purchase of the activities of the hotel product. The purpose of sales promotion is to quickly stimulate and expand demand in the short term, immediate effect, flexible and diverse, with a strong irritant.
The role of hotel sales promotion
   (1) the hotel can take advantage of sales promotion measures to attract guests
    Sales promotion, meaning that offers additional benefits. This is not only able to attract new guests, but also attract competitors guests; the same time, strive for repeat customers have a role in promoting stability hotel guests.
   (2) sales promotion can shorten the process of new products into the market of hotel.
    Sales promotion is to hotel the most effective way to promote the new product. Hotel launched new products in the early stages of the market, most consumers it does not have enough awareness to understand, but also do not have enough weeks. With sales promotion, the hotel is to provide incentives to stimulate consumer or dealer can quickly mobilize the enthusiasm of the people to purchase, develop consumer interest and use of the hobby, so that consumers understand and accept the product as soon as possible.
   (3) sales promotion can enhance the hotel off-season sales
    In order to avoid the off-season reception idle capacity caused by waste and inefficiency, and hotel sales promotion for local residents and the price-sensitive consumers to take, such as price promotions, special gift and other activities, can improve the utilization of hotel sales and facilities, do not short off.
   (4) of the hotel sales promotion can be effective against and beat the competitor's sales promotion activities
    Competitors to carry out sales promotion activities, the hotel if not promptly take effective measures, will result in the loss of customers, market share decline. The sales promotion is effective weapon of the hotel confrontation and counter competitors. Such as free gifts, discounts and other ways to enhance the consumer appeal of the hotel product, check the purpose of the competitors in order to stabilize and expand their consumer buying group, to achieve.